Our mission is a room two species can share.

Room fragrance composed for people who live in a small apartment with a dog and would rather it didn't smell like one. Not a pet product. It just knows there's a pet in the room.

Shop the sets The Lab

Composed for a nose 10,000x yours

Most home fragrance is built for a human nose in a human room. Ours is built lower, with no sharp top note, with a dog in the room from the first draft.

Fixing the fragrance aisle

No plug-ins, no open flame, no synthetic musks, no pheromone gimmicks. A scent ritual you build into the day instead of a smell you leave running.

Our standard: co-wellness

One ritual, two nervous systems. The same evening spray that cues your dog that this is a safe stretch of time is the moment you finally put the phone down.

How we test it

Seunghyun Lee, Founder

After the dog I grew up with died, I did not have another one for a long time. I knew that loving something is not the same as being able to live well alongside it.

Sannam changed how I thought about it. Not a relationship where I do things for him. Not one where I intervene more than I need to. A state where we can be together without either of us working at it.

We are still building the standard for what that balance looks like.

Niels Wiegmans, CBO

I grew up in the Netherlands, where a dog is understood as something you share space with.

My father trained military dogs, and what I learned from him was that the relationship is built on trust, not control.

Smell is a dog's most important sense. Scent is how they read a room. What we are working on is the conditions under which a person and a dog can share the same one.

Not cutting corners

Three things we refuse to outsource.

Sourcing: Grasse, France

Four hundred years of perfumery happen in one town in the south of France, and the best natural materials still go there first. Sandalwood, neroli, hinoki, palmarosa, geranium, rosewood. Ours come from there too.

Manufacturing: our own lab in Busan

Every bottle is blended and filled by hand in our own ISO 9001 fragrance laboratory, in batches small enough that someone has looked at every one. Not outsourced, not white-labelled.

The Lab

Real science: measured on dog brains

Inje University measured dogs' brain waves (EEG) while their owners left the room. With our active compounds, α-santalol in RENEWOOD NICHE and S-linalool in CALMOLI NICHE, separation-anxiety indicators dropped 40.2%. Eight patents across Korea and Japan. Developed with a veterinary advisor.

Read the study

The shelters

Every month our team visits abandoned-dog shelters around Korea. We walk the dogs, sit with them, clean the kennels, and do whatever the day needs.

It is not a marketing program and we did not start it to have something to put on a website. We started it because dogs deserve better rooms than most of them get, and because being in those rooms is what made us want to build something.

That is still what moves it.

Best Sellers

RENEWOOD NICHE + STONE set: 100 ml spray beside the NICHE STONE ceramic diffuser

CALMOLI NICHE + STONE set: 100 ml spray beside the NICHE STONE ceramic diffuser

NICHE STONE unglazed ceramic dog diffuser, front

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Questions people ask us

It's a room fragrance first. It's composed for a room a dog lives in, but nothing about it requires one. Spray the room or the NICHE STONE, never the dog.

That we test on both species. The brain-wave study measured dogs; the ritual is designed so the person gets the same cue. One spray, two nervous systems.

From our warehouse in Busan, Korea, where every bottle is made. International courier, typically 7 to 14 business days to a US address. Free shipping on orders over $50, 14-day money-back guarantee.

All questions

Start with RENEWOOD NICHE

The dry one. Sandalwood, hinoki, geranium.
If you want one, this is the one.

Shop RENEWOOD NICHE + NICHE STONE

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Complete the ritual

NICHE STONE : Ceramic Diffuser

RUN AFTER RAIN : Shared Fabric Mist